Will Bradley Sports Performance
How Will Bradley Sports Performance Increased Their Revenue by 3x Through an Omni-Channel Approach to Digital Marketing.
Many things go on behind the scenes when working on a digital marketing and web development project, from the idea stage to design, development, launch and promotion.
The Will Bradley Sports Performance project was created to provide its owners with the keys to organic growth, a positive reputation and increased market share.
The Introduction
Will Bradley, the founder and head trainer of Will Bradley Sports Performance, created the program with a single mission: to build a foundation in speed, strength, and agility for athletes of all sports and ages, including collegiate and professional. Although this mission was ambitious, it pushed us to our limits to develop a comprehensive program.
Ultimately, the goal was to create a supportive community of athletes, coaches, trainers and organizations interested in helping each other reach their fullest potential. To that end, we focused heavily on community-building and fostering strong relationships.
In this case study, we will share our successes and lessons learned from our long-term relationship with Will Bradley Sports Performance. By understanding how we achieved success in this program, we can continue to level up the athletes and coaches in our community and beyond.
Background
Will Bradley Sports Performance needed to improve their digital presence in order to reach a wider audience and better communicate their message to potential customers. As a company that focuses on helping athletes of all levels reach their maximum potential, they needed to create a modern website that was easy to navigate and had easy-to-find information about their services. Additionally, they needed to create an engaging social media presence in order to connect with their customers and followers in a more meaningful way.
Cloud Digital Marketing was proud to partner with Will Bradley Sports Performance on a digital marketing and web design project to accomplish these goals. We provided a comprehensive suite of services, such as web design, content creation, search engine optimization, and social media marketing.
Overall, the project was a success, and Cloud Digital Marketing was proud to be part of it. We look forward to working with Will Bradley Sports Performance in the future to further enhance their digital presence.
The Challenges
The initial plan was to leverage social media in 2017, which would have been ideal, as the trend was peaking at that time:
However, multiple challenges caused a delay in implementing a plan:
Awareness: Social media marketing was a challenge to launch the Will Bradley Sports Performance project due to a lack of awareness. Many potential customers were unaware of the project, making it difficult to generate interest and engagement.
Engagement: Social media marketing was a challenge to launch the Will Bradley Sports Performance project due to difficulty engaging with potential customers. It was difficult to create content that would capture the attention of the target audience and encourage them to interact with the brand.
Resources: Limitations in resources presented as a challenge to launch the Will Bradley Sports Performance project. There was a lack of personnel dedicated to the project who could create content and engage with the target audience. Additionally, there were limited resources available to promote the project on social media.
The Approach
Based on the challenges mentioned in the previous section, we took the following approach:
• Web design
• Content creation
• Search engine optimization
• Social media marketing
The project was especially important for Will Bradley Sports Performance due to its focus on helping athletes of all levels reach their maximum potential. Cloud Digital Marketing was able to help them do this by:
• Creating a modern website that was easy to navigate and had easy-to-find information about their services.
• Creating an engaging social media presence, allowing them to connect with their customers and followers in a more meaningful way.
• Optimizing their website for search engine ranking to ensure visibility in relevant searches.
• Managing their business operations and leads with our CRM.
With the goal of enhancing Will Bradley Sports Performance's online presence, Cloud Digital Marketing was able to:
• Reach a wider audience and engage with them in a meaningful way.
• Develop a stronger brand identity.
• Better communicate their message to potential customers.
The Outcome
Will Bradley Sports Performance underwent an impressive transformation:
• 3X revenue increase.
• Expanded to a Charlotte, NC location in addition to their existing Greensboro location.
• Became the top sports trainer in the Triad area of North Carolina.
• Over 50% of business coming from organic searches and traffic.
• Freed up time to focus on training rather than business administration.
• On track for seven-figure revenue in 2023.
Need To Hire a Web Design/SEO Agency?
Cloud Digital is a full-service digital agency that has over 50 combined years of experience in the marketing sphere. We have managed to scale from a 2-man operation into an international operation, working across several industries, such as contractors/construction, health and wellness, fitness and sports performance, and vehicle dealerships to help them grow their businesses.
Our team has the expertise, experience, and passion to help our clients maximize their marketing efforts and turn their creations into profitable digital assets. We specialize in creating customized plans and strategies that are tailored to meet our clients’ unique needs and objectives.
If you’re looking for a digital agency to level up your marketing game, schedule a free call with Cloud Digital, or apply for a free marketing plan personalized for your project.
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